San Francisco 49ers unveil Latino Heritage Collection of team merchandise for "Los Fieles"

In honor of Hispanic Heritage Month, the San Francisco 49ers unveiled their new Latino Heritage Collection. It's a celebration of the Latino community who has been cheering the team on for generations. Inspired by her Mexican roots, Ale Moreno is the graphic designer behind the exclusive collection of team merchandise. "I'm first-generation Latina, so I hold a lot of pride in just being Latina in general," Moreno said. She wanted to honor all Latin cultures, celebrating generations of Los Fieles, the 49er Faithful. "We have our floating SF, but in a Latin pizzazz essentially," explained Moreno as she described her designs. Every detail has meaning, from the flowers, which represent over 16 Latin American countries with petals from their national flowers, to the classic SF logo, the Golden Gate Bridge and waves representing the Bay Area, with a style that's uniquely Latino. "All the details come from the inspiration that I saw growing up," said Moreno. "A lot of the tazas that I wo